Frequently Asked Questions

What is PPC and why should I use it?

1) What is PPC?

Pay Per Click (PPC) is an internet advertising model where an advertiser pays only everytime the ad is clicked on by a potential customer.

The ad is either triggered by a keyword or phrase a user is looking for in a search engine (Search Engine Marketing), or through placement on relevant websites in display/content networks (Display Advertising).

It is one of the most targeted forms of online advertising, allowing an advertiser’s message to reach potential customers at the very moment that they demonstrate interest.

For more details about PPC marketing, please read about it here.

2) Why should I use PPC?

Properly utilized, PPC marketing allows advertisers the opportunity to place their message first, before all their competitors, right in front of the customers.

PPC can be used in infinite ways. It allows an advertiser to generate more sales or customers, increase brand recognition and online presence, establish a greater market share and much more.

Please contact us here to find out what PPC can do for your business.

3) Is PPC like SEO?

No, PPC is completely different from SEO. Search Engine Optimisation (SEO) is the optimisation of a website to increase it’s natural (organic) ranking within a search engine. SEO is often considered the long term approach, and usually takes considerable time before results can be seen.

PPC on the other hand is the process of advertising in the top few positions of a search engine or ad placements in the display/content network, paying only if the ad is clicked on. It provides immediate results.

4) What advertising models can I use PPC for?

PPC can be used for many models. Commonly it is used to generate more sales and increase revenue, or to increase the brand recognition of a company. However, it can also be used to create a stronger online presence, increase brand awareness and attract more leads or prospects.

PPC allows a company to be perceived as innovative and forward thinking, and can also help prevent competitors from diverting customers who were originally searching for you.

5) What do I need to start with PPC?

All you need is website with the products or services you would like to advertise, and your goals for advertising online. We take care of the rest.

6) How long does it take to start seeing results?

PPC works fast. If set up correctly, with the appropriate campaign architecture, in as little as 5 minutes from launching you can start seeing new customers arriving at your website. From there, it is a matter of tracking the progress of the campaign, and heavily optimising it to yield the maximum return on investment (ROI).

Why should I choose Invision Net?

1) Who is Invision Net?

We are an Australian based Internet marketing company, established in 2010, who specialises in PPC marketing. We have years of experience and excellence with PPC. We are a Google AdWords Certified Partner, and our PPC Account Specialists are Google AdWords Certified Individuals and Bing Ads Accredited Professionals.

You may read more about us here.

2) What can Invision Net do for me?

We can design, set up, and manage your entire PPC marketing, not only on Google AdWords, but on a variety of other PPC platforms. With years of experience in the PPC field and specialised expertise, we can generate more sales and prospects for you, increase your market share and online presence and strengthen brand awareness for your business.

When you work with Invision Net, you can focus on what you do best (running your business) while we take care of what we do best (managing your online marketing).

Read more about how we can help you solve your marketing troubles here.

3) Why should I choose Invision Net?

We have years of experience in the PPC realm. Our PPC Account Specialists are accredited by Google and Bing, and they also have years of experience. We have a strong background in performance marketing, thus we know how to track and optimise campaigns to the most granular detail.

Our philosophy is to achieve the maximum ROI possible for every single campaign under our management. This is how we run all our campaigns, and how we will run all your campaigns.

Read more about it here.

4) Is Invision Net related to Google or Yahoo or Bing?

No, we are in no way related to Google, Yahoo, Bing or any other search engine. We are merely an advertising agency who advertises on your behalf on the Google, Yahoo and Bing PPC platforms. While Google recognizes us an accredited partner, it only means that we have been advertising on the Google AdWords platform long enough for them to consider us as a trusted agency.

We gain no benefit or compensation from any of the above companies. Our compensation comes only from the work we do for you. Put simply, the only way we win, is when you win.

5) Does Invision Net make money if I spend more money?

No, we do not make more money if you spend more money.

Our rate is based on the service you require, and stays at the same flat fee regardless of your advertising spend. Thus, it is in our interest to ensure we provide you with the best possible outcome and highest value you can get for your money.

6) What other services does Invision Net offer?

We offer other services that are related to PPC marketing, which you may read about here.

We have Banner Design & Creation services for your display advertising.

We also offer consulting services for Landing Page Optimisation, Sales Funnel Optimisation, and other forms of marketing advice to ensure that you get the best out of your marketing efforts.

We can also provide Competitive Intelligence reports for you regarding your competitors, showing you data about them that you may use to stay ahead of the competition.

Should you wish to discuss how else we may help you, please contact us here.

I have these other concerns:

1) I do not understand online advertising or PPC. / I am not very technical.

That’s okay. That’s where we come in.

Everybody has their own area of expertise. There are things about your business that only you can do, and only you can understand.

Likewise, through years of experience on the internet and with PPC, we have come to profoundly understand it too. So when you employ our services, you can focus on what you do best, and we can focus on what we do best.

2) I am worried about spending too much.

PPC platforms have many budgets or “spending caps” put in place to prevent overspending. If you are concerned about spending too much, we can very easily create a daily budget, and your daily spend will never exceed that daily budget. These daily budgets are highly flexible and dynamic, and can be adjusted up and down according to your needs. You will never spend more on PPC than you want to.

3) How long does it take to get a campaign started?

It is quick to get a campaign started. Once you provide us with the information we need, in as short as a week, we can set up a brand new campaign for you. When the campaign is live, it as little as 5 minutes, you will begin receiving brand new customers to your website.

To get started, please provide us with as much background information as possible here.

4) How do I reach more customers?

At Invision Net, we are experienced with launching global marketing campaigns. We can help you extend your reach internationally. From Europe through to Asia, from English to Chinese, we can help you extend your reach to every part of the world.

Wherever your target market may be, as long as there’s Internet, we will reach them.

5) Are there restrictions on the type of business I can advertise for?

Yes, Google and Bing have several advertising restrictions in place. You may read about them here:

Google AdWords – Restricted Products and Services

Bing Ads – Adult Content Guidelines, Disallowed Content Guidelines, Gambling and Contests Guidelines

Google and Bing are strict on implementing these restrictions. As a highly ethical company, we respect those restrictions and therefore we do not run campaigns that are in violation of these policies.