In order for third party users to help you interpret your Google Analytics data, develop sales funnels and conversion tracking, and improve the performance of your marketing campaigns, you may need to provide them access to your Google Analytics account. Here is a tutorial on how to add a user and specify user permissions.
1. Login to your Google Analytics account, and click Admin at the top right part of the page.
2. Use the menus at the top of the columns to select the account, property, or view you want.
3. To add a User at the account level, click User Management in that column.
4. Under Add permissions for, enter the email address for the user’s Google Account in the email address field.
5. Select the permissions you want to provide: Manage Users, Edit, Collaborate, Read & Analyze.
The new user permissions allow you to have more control over the access levels your users have. Google Analytics used to have only Administrator and User designations, but now it has four different permissions that you can apply individually or in combination. Please see below for the types of user permissions with their functions as provided by Google:
- Manage Users: Can manage account users (add/delete users, assign permissions). Does not include Edit or Collaborate.
- Edit: Can perform administrative and report-related functions (e.g., add/edit/delete accounts, properties, views, filters, goals, etc., but not manage users), and see report data. Includes Collaborate.
- Collaborate: Can create personal assets, and share them. Can collaborate on shared assets, for example, edit a dashboard or annotation. Includes Read & Analyze.
- Read & Analyze: Can see report and configuration data; can manipulate data within reports (e.g., filter a table, add a secondary dimension, create a segment); can create personal assets, and share them, and see shared assets. Cannot collaborate on shared assets.
6. Select Notify this user by email to send a notification that you’ve added the user to your Analytics account.
7. Click Add.
Congratulations! You have just successfully added a user to your Google Analytics account.
Download this tutorial here.