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5 Split Testing Tips For Your Ads

“Only a few people read ads, so why should I make one?” This is a very logical question. Have you gone to Google and Bing and tried clicking on an ad? The main reason why you’re in this search engine is to look for information and not click ads. Read more »

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10 Tips for Effective AdWords Copy

Your AdWords copy can only do so much. Its real source of success rests upon you and how well you create and manage them. Although there are no guarantees, you can increase your chance of achieving a high conversion and click-through rate through these 10 helpful tips. Read more »

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Common PPC Mistakes: Weak Ad Copy

Ads are your first point of contact with potential customers. Your ad copy should intrigue, capture, and engage your audience. Here are some practices that you should avoid when writing ads for pay per click. Read more »

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Common Arguments Against PPC: Nobody Clicks on Ads

Many businesses out there are missing out on opportunities in attracting new and recurring clients. If you would do a SWOT Analysis (Strength-Weakness-Opportunities-Threats Analysis) of your marketing efforts, you will realize that your weakness is in not making use of the internet space to market your business wisely. Sure, Search […] Read more »