The Internet’s Role in the Buying Process

At any point in time, consumers are within one or more buying stage of a product or service. As the Internet became readily available to more users, it also influenced decision making. Check out how the Internet affected the consumer’s buying process. Read more »

Gear Your Ads For Holiday Traffic

Gear Your Ads For Holiday Traffic

It’s that time of the year when consumers all over the world are preparing to spend for the holidays. With the anticipated influx of online shoppers, especially in this mobile age, comes millions of holiday campaigns from advertisers everywhere. Is your business ready to compete? Read more »

Be the available alternative for customers seeking out your competitor's brand

Is Brand Bidding on PPC Effective & Useful?

One of the tricks to capture clicks with high commercial intent is through brand bidding. While a lot of PPC experts have considered it a good strategy, there are many who remain skeptical about this practise. We have received a question about it from one of our clients, and we’re […] Read more »