googlevsbing

Comparing Bing Ads and Google AdWords

Most of the time when PPC (pay per click) is mentioned, one instantly thinks of Google Adwords. It is not really surprising since it is the biggest paid search system online. However, over the last few years, it is also gaining some tough competition, most notably from Bing Ads. Read more »

add_user_analytics

How To Add a User To Your Google Analytics Account

In order for third party users to help you interpret your Google Analytics data, develop sales funnels and conversion tracking, and improve the performance of your marketing campaigns, you may need to provide them access to your Google Analytics account. Here is a tutorial on how to add a user […] Read more »

when is ppc not advisable

When is PPC Marketing Not Advisable?

Honestly, we can’t think of a lot of reasons why anyone shouldn’t use pay per click marketing. It’s one of the best online marketing methods out there, and anyone who uses it correctly will definitely benefit from it. Read more »