How To Split Test Your Landing Pages

Contrary to popular belief, landing pages are not websites. In fact, they constitute only a single page. However, they are incredibly important in your online marketing campaigns you can never go without them. Landing pages can increase conversion rates to as much as 300% and potentially save a hundred thousand […] Read more »

Gear Your Ads For Holiday Traffic

Gear Your Ads For Holiday Traffic

It’s that time of the year when consumers all over the world are preparing to spend for the holidays. With the anticipated influx of online shoppers, especially in this mobile age, comes millions of holiday campaigns from advertisers everywhere. Is your business ready to compete? Read more »

Exit Rate vs Bounce Rate

Analyzing Analytics: Exit Rate vs Bounce Rate

There are two metrics you can use to measure a web page’s effectiveness in terms of catching your visitor’s interest: the exit rate and the bounce rate. These are sometimes confused for the other. Take a closer look at how they differ and what they can tell you. Read more »

Say More Than Thank You With a Thank You Page

Say More Than Thank You With a Thank You Page

Aside from having a page to place conversion tracking codes, the Thank You page is a good opportunity to keep your visitors engaged after a conversion. Just because you already got what you (originally) want doesn’t mean you should stop there. Read more »

Use an obstacle-free landing page to make the path to conversion easier.

Landing Page Basics: What It Is and Why You Need It

Are you driving paid traffic to your home page, or a page with distracting links and text, with no clear call-to-action? Are you paying for click-throughs from your ads, only to have visitors leave as soon as they arrive? You need a good, powerful landing page. Read more »