Common Arguments Against PPC: No One Clicks On Banner Ads

Common Arguments Against PPC: No One Clicks On Banner Ads

We can’t deny that overall CTRs for image ads are lower than those for search. This is mostly attributable to “banner blindness”, or the notion that Internet users have been too saturated with banner ads in the past, they have already become immune to them. But there must still be […] Read more »

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What is PPC?

PPC is short for Pay Per Click. It is a form of advertising where you (as the advertiser) literally pay for every click your ad receives. Read more »