etc_thumb

Tracking Conversions Better With Estimated Total Conversions

Today, the number of consumers who are constantly on the go and using multiple devices to access the Internet continues to grow exponentially. In fact, a study made in September found out that more than 90% of users move sequentially from one screen to another for everyday activities, including posting pictures […] Read more »

enhanced_campaigns_thumb

The AdWords Revolution: 2013 Developments and 2014 Prospects

AdWords in 2013 was very overwhelming. A lot of improvements were imposed to improve the quality of service, using AdWords in partnership with the advertisers to better connect with clients. There are also more improvement plans this 2014 and we are just excited to share a few of them. Read more »

add_user_analytics

How To Add a User To Your Google Analytics Account

In order for third party users to help you interpret your Google Analytics data, develop sales funnels and conversion tracking, and improve the performance of your marketing campaigns, you may need to provide them access to your Google Analytics account. Here is a tutorial on how to add a user […] Read more »

Pay Per Click Conversion Rate

PPC Performance Indicators: Conversion Rate

One of the most important key performance indicators in any marketing strategy is the Conversion Rate. If you want to be able to determine whether your ad campaigns are doing well for your business, you should take your PPC Marketing‘s conversion rate into consideration. How can it help you? Let’s […] Read more »