Image credit: John Morse

10 Tips for Effective AdWords Copy

Your AdWords copy can only do so much. Its real source of success rests upon you and how well you create and manage them. Although there are no guarantees, you can increase your chance of achieving a high conversion and click-through rate through these 10 helpful tips. Read more »

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Comparing Bing Ads and Google AdWords

Most of the time when PPC (pay per click) is mentioned, one instantly thinks of Google Adwords. It is not really surprising since it is the biggest paid search system online. However, over the last few years, it is also gaining some tough competition, most notably from Bing Ads. Read more »

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The Internet’s Role in the Buying Process

At any point in time, consumers are within one or more buying stage of a product or service. As the Internet became readily available to more users, it also influenced decision making. Check out how the Internet affected the consumer’s buying process. Read more »

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How To Add a User To Your Google Analytics Account

In order for third party users to help you interpret your Google Analytics data, develop sales funnels and conversion tracking, and improve the performance of your marketing campaigns, you may need to provide them access to your Google Analytics account. Here is a tutorial on how to add a user […] Read more »