Random Stats on AU and Asia Internet Users

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Wondering how many users your ads can reach in the Australian and Asian market? Take a look at some quick stats here.

82.3% of Australia use the Internet

  • 82.3% of Australia use the Internet. (Source: World Bank)

45% of the world's Internet users live in Asia

  • 45% of the world’s Internet users live in Asia. That’s about 1.034 billion Internet users. (Source: We Are Social)

64% of Internet users in Asia have purchased a product online

  • 64% of Internet users in Asia have purchased a product online. (Source: We Are Social)

78% of Australian smartphone users have researched a product or service on their phone

  • 78% of Australian smartphone users have researched a product or service on their phone. (Source: Google via Ipsos MediaCT)

22% of Asians use a smartphone

  • 22% of Asians use a smartphone. That’s about 844 million users, of which 794 million use mobile Internet. (Source: We Are Social)

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