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Wondering how many users your ads can reach in the Australian and Asian market? Take a look at some quick stats here.
- 82.3% of Australia use the Internet. (Source: World Bank)
- 45% of the world’s Internet users live in Asia. That’s about 1.034 billion Internet users. (Source: We Are Social)
- 64% of Internet users in Asia have purchased a product online. (Source: We Are Social)
- 78% of Australian smartphone users have researched a product or service on their phone. (Source: Google via Ipsos MediaCT)
- 22% of Asians use a smartphone. That’s about 844 million users, of which 794 million use mobile Internet. (Source: We Are Social)