Before you build a keyword list for your campaign, you would want to do some keyword research first. Choosing the right keywords for your campaign can help you show your ads to your targeted audience. The keywords you choose should match the terms your potential clients would use to find your products or services.
In building a keyword list, a basic tip is to think like a customer. Choose words or phrases your potential clients would use to describe the products or services they want to find online.
Also, consider your goal in selecting whether to have a set of more general or specific keywords. It is also important to have just the right number of keywords grouped into different themes. In that way, keywords are themed based on your products’ or services’ categories, and you can tailor-fit your ad texts according to the ad groups.
The keywords in your campaign are a big part of how customers can find your website. If you would like to get keyword ideas, you can use Google AdWords’ Keyword Tool.
Using the Keyword Tool
To get to the Keyword Tool, log in to your AdWords account. Go to the “Tools and Analysis” tab, and select “Keyword Tool” from the dropdown menu.
With the Keyword Tool, you can just enter a keyword that describes your product in the ‘Word or phrase’ box, or enter your website address in the ‘Website’ field for it to automatically scan your website and learn about your business.
The Keyword Tool will then come up with keyword ideas which are related words and phrases.
Aside from these related terms, the Keyword Tool also provides performance statistics for each keyword like estimated number of global and local monthly searches.
You can also choose to show more information by clicking on ‘Columns’ on the upper right part of the table.
For example, if you ticked the checkbox for Approximate CPC, the table will then show the approximate CPC or the average CPC bid for each keyword. The available information gives you a picture of the competition level for the type of products or services that you offer. You can then plan on your campaign settings using these.
You can view the information as a list -
Or sorted into ad groups which can help you better organize your campaigns.
Having a good set of keywords greatly contributes to an effective ad campaign. On this note, please remember that choosing specific keywords instead of general ones allows you to show your ads to the most interested users, therefore getting relevant traffic. Having general keywords might make it difficult to reach potential customers because your ad could appear for searches that aren’t always related to your business, thus getting all sorts of traffic to your website.
If you would like help on build a high-quality, relevant keyword list, please contact our pay per click advertising agency.
Download this tutorial here.