Before you build a keyword list for your campaign, you would want to have a keyword research first. Choosing the right keywords for your campaign can help you show your ads to your targeted audience. The keywords you choose should match the terms your potential clients would use to find your products or services.
In building a keyword list, a basic tip is to think like a customer. Choose words or phrases your potential clients would use to describe the products or services they want to find online.
Also, consider your goal in selecting whether to have a set of more general or specific keywords. It is also important to have just the right number of keywords grouped into different themes. In that way, keywords are themed based on your products’ or services’ categories, and you can tailor-fit your ad texts according to the ad groups.
The keywords in your campaign are a big part of how customers can find your website. If you would like to get keyword ideas, you can use Google AdWords’ Keyword Planner.
Using the Keyword Planner
To get to the Keyword Planner, log in to your AdWords account. Go to the “Tools and Analysis” tab, and select “Keyword Planner” from the dropdown menu.
Once on the Keyword Planner, select “Search for keywords and ad group ideas”.
Here, you can just enter a keyword that describes your product in the ‘Your Product or service box, enter your website address in the ‘Your landing page’ field for it to automatically scan your website and learn about your business, or enter/select a product category for the Keyword Planner to show related keywords and ad groups.
Location and Language can also be specified to refine keyword and ad group ideas for a particular setting.
Once done with the options, click on “Get ideas”.
The Keyword Planner will then come up with keyword ideas which are related words and phrases. To get to the keyword ideas list, click on the “Keyword ideas” tab.
Aside from the related terms, the Keyword Planner also provides performance statistics for each keyword like Average Monthly Searches and Average Cost-per-click.
The information gives you a picture of the competition level for the product or service that you offer. You can then plan on your campaign settings including the budget, using the data.
You can view the information as a list, or sorted into ad groups which can help you better organize your campaigns.
Having a good set of keywords greatly contributes to an effective ad campaign. On this note, please remember that choosing specific keywords instead of general ones allows you to show your ads to the most interested users, therefore getting relevant traffic. On the other hand, having general keywords might make it difficult to reach potential customers because your ad could appear for searches that are not always related to your business, thus getting all sorts of traffic to your website.
If you would like us to help you plan and build a high-quality, relevant keyword list, please contact us.
Download this tutorial here.