Today, the number of consumers who are constantly on the go and using multiple devices to access the Internet continues to grow exponentially. In fact, a study made in September found out that more than 90% of users move sequentially from one screen to another for everyday activities, including posting pictures and statuses in social networks, shopping, staying entertained, etc. How does this affect online marketing then?
AdWords in 2013 was very overwhelming. A lot of improvements were imposed to improve the quality of service, using AdWords in partnership with the advertisers to better connect with clients. There are also more improvement plans this 2014 and we are just excited to share a few of them.
In order for third party users to help you interpret your Google Analytics data, develop sales funnels and conversion tracking, and improve the performance of your marketing campaigns, you may need to provide them access to your Google Analytics account. Here is a tutorial on how to add a user and specify user permissions.
Do you serve only a specific geographic market, or do you want to know the specific areas that respond well to your advertisements? Well good news, because pay per click marketing allows you to do this with location targeting.