How To Add A Facebook Custom Audience Pixel To Your Website

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A Custom Audience from your Website is a targeting option that lets you reach people who have visited your website on Facebook by using a tracking pixel on your website. This is useful when retargeting users who have indicated interest in your products or services, but did not take your desired action.

A JavaScript code snippet will be provided to you, which will look like this:

Facebook Custom Audience Pixel

Facebook Custom Audience Pixel

Copy and paste the entire code between the <head> and </head> tags of ALL pages of your website.


Important reminders:


  • If you are using a website template, you can paste this code once on your website header and it will automatically fire everytime a page is loaded.
  • If you are using a third party platform and direct users from your website to a different domain for bookings or purchases, install the code as well on all pages that your users pass through, up to the end of the transaction.

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