To properly track the conversions that happen on your website as a result of ads that you’re running on Facebook, you need to use a conversion tracking pixel to put on your website.
Copy and paste the entire code between the <head> and </head> tags of your webpage where you want to track conversions.
For example, if you want to track successful enquiry submissions, put the conversion pixel on your Thank You page.
- The Facebook conversion pixel is different from the custom audience pixel.
- Make sure that the conversion pixel is installed in only one webpage.
- Make sure that only one Facebook conversion pixel is installed in your webpage. It is not a best practice to load multiple conversion events on a single page, as this will result in inefficient optimisation and tracking of these conversion events.