Tracking Conversions Better With Estimated Total Conversions

Today, the number of consumers who are constantly on the go and using multiple devices to access the Internet continues to grow exponentially. In fact, a study made in September found out that more than 90% of users move sequentially from one screen to another for everyday activities, including posting pictures […] Read more »


The AdWords Revolution: 2013 Developments and 2014 Prospects

AdWords in 2013 was very overwhelming. A lot of improvements were imposed to improve the quality of service, using AdWords in partnership with the advertisers to better connect with clients. There are also more improvement plans this 2014 and we are just excited to share a few of them. Read more »


Targeting Local Customers

Do you serve only a specific geographic market, or do you want to know the specific areas that respond well to your advertisements? Well good news, because pay per click marketing allows you to do this with location targeting. Read more »

eBay Dynamic Keyword Insertion Disaster

PPC Advertising Technique: Dynamic Keyword Insertion

FACT: The more a person sees something that he thinks is uniquely made for him or is exactly what he is looking for, he is more likely to check it out. This knowledge is made useful by Google Adwords by using Dynamic Keyword Insertion. What is Dynamic Keyword Insertion and […] Read more »