searchads

5 Split Testing Tips For Your Ads

“Only a few people read ads, so why should I make one?” This is a very logical question. Have you gone to Google and Bing and tried clicking on an ad? The main reason why you’re in this search engine is to look for information and not click ads. Read more »

Image credit: John Morse

10 Tips for Effective AdWords Copy

Your AdWords copy can only do so much. Its real source of success rests upon you and how well you create and manage them. Although there are no guarantees, you can increase your chance of achieving a high conversion and click-through rate through these 10 helpful tips. Read more »

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Comparing Bing Ads and Google AdWords

Most of the time when PPC (pay per click) is mentioned, one instantly thinks of Google Adwords. It is not really surprising since it is the biggest paid search system online. However, over the last few years, it is also gaining some tough competition, most notably from Bing Ads. Read more »