A Custom Audience from your Website is a targeting option that lets you reach people who have visited your website on Facebook by using a tracking pixel on your website. This is useful when retargeting users who have indicated interest in your products or services, but did not take your desired action.
To properly track the conversions that happen on your website as a result of ads that you’re running on Facebook, you need to use a conversion tracking pixel to put on your website.
Contrary to popular belief, landing pages are not websites. In fact, they constitute only a single page. However, they are incredibly important in your online marketing campaigns you can never go without them. Landing pages can increase conversion rates to as much as 300% and potentially save a hundred thousand dollars on effective PPC implementation.
Aside from having the widest coverage among all search engines, many e-commerce businesses optimise to get Google favor because of the company’s strong support for both retailers and consumers. It challenges and revolutionizes online shopping regularly to make it truly easier, more convenient, and most importantly, more secure.